We want to old school radio listeners who don’t want to listen to other people’s playlists, to see Pandora as their own personal radio station, by showing them Pandora only plays what they want to hear
It is known that Gen X likes the music they like and do not want to be bothered with what other people are listening to.
Music is a way people are able to escape from reality, except nowadays music streaming is all about other people’s playlists. Pandora wants to be your outlet to what you want to hear. They are focused on your own station. We know Gen X likes the music they like and do not want to be bothered with what other people are listening to. Through a release of Facebook and Instagram ads, we will be targeting old school radio listeners who don’t want to listen to other people’s playlists, to see Pandora as their own personal radio station.
Our Idea is YOUR OWN STATION
Instagram Posts:
Facebook Posts:
On the Pandora App:
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